Krujë is one of Albania’s most significant cultural heritage destinations, renowned for its Castle, Old Bazaar and Skanderbeg Museum. However, tourism remains concentrated in the historic centre and peak seasons, creating pressure on heritage assets while limiting benefits for surrounding rural communities. The Municipality of Krujë is interested in developing and testing an integrated Sustainable Heritage Destination Management model, combining digital innovation, green mobility, community-based tourism and improved visitor management.
Through transnational cooperation, Krujë aims to pilot solutions such as smart heritage interpretation, visitor flow monitoring, thematic cultural and nature routes, promotion of local artisans and rural experiences, and climate-resilient tourism measures. The municipality seeks partners working on smart tourism, heritage management, sustainable destination governance and community engagement to jointly develop a transferable “Living Heritage Destination” model, where cultural heritage, local communities and sustainable tourism contribute to more resilient and inclusive Mediterranean destinations.
The Municipality of Krujë is looking to cooperate with public authorities, universities, research centres, tourism and development agencies, business support organisations, SMEs, NGOs and specialised entities from eligible Mediterranean countries interested in building a strong, balanced and operational consortium. We are particularly interested in partners with expertise in smart tourism, sustainable heritage management, green mobility, digital solutions, community-based tourism, climate adaptation and destination governance, who are willing to co-develop and test innovative solutions for transforming historic towns into resilient and inclusive Living Heritage Destinations across the Euro-MED area.
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