[Roland Kelava]

The municipality of Travnik, Bosnia and Herzegovina, would like to join a consortium preparing a proposal under the MMM coordinated call: transfer projects.
I believe our destination could bring something slightly different to an Interreg Euro-MED capitalisation project on sustainable tourism.
Travnik has a potentially very interesting project opportunity.
Within the same municipal territory, we have two very different tourism assets: a historic town shaped by centuries of cultural heritage, and Vlašić, a major mountain destination for skiing, hiking and nature-based tourism. The challenge is not simply how to attract more visitors, but how to connect these two tourism economies, manage visitor pressure in the historic centre, extend the tourism season and ensure that the value generated by tourism reaches a wider part of the destination.
This is where we believe capitalisation can become more than simply “transferring good practices”.
We are interested in taking existing Euro-MED solutions and asking a practical question: can they actually work in a destination where cultural heritage, mountain tourism, SMEs, local communities and seasonal visitor flows all have to be managed as one system?
Travnik is already moving in this direction. Sustainable tourism is a priority of our Municipal Development Strategy 2022–2027, while we are developing digital approaches to tourism and heritage interpretation, including VR and other technologies that could help us tell the story of the destination differently and, more importantly, influence where and how visitors experience it.

We are particularly interested in solutions related to:
• digital destination management and visitor-flow monitoring;
• VR/AR and digital interpretation of cultural heritage;
• connecting urban heritage with rural and mountain tourism;
• reducing seasonal and spatial concentration of visitors; and
• using technology not simply to promote tourism but to manage it more sustainably.

We have also already screened the relevant Euro-MED outputs and looked at how they could potentially be applied in Travnik. So we are not approaching you simply with a request to “join a consortium”. We are looking for a project where there is a genuine methodological fit and where Travnik can contribute a useful real-world testing and transfer environment.
From our side, we can bring an engaged municipality, access to relevant local stakeholders, a combination of cultural and nature-based tourism assets, and a team experienced in developing and implementing EU-funded projects and working within international partnerships.
If you are currently building a consortium — or already have one and are looking for a destination that could add a different perspective to the capitalisation process — I would be very interested in having a short conversation.

Sometimes the most useful pilot is not the easiest one.
I believe Travnik could be an interesting one.

Best regards,

Roland Kelava
EU Projects officer
Municipality of Travnik
Bosnia and Herzegovina
roland.kelava@opcinatravnik.com.ba

• This topic was modified 1 month ago by Roland Kelava.

[Center for Development of Pelagonija Planning Region CDPPR]

Dear,

I am writing on behalf of the Center for Development of the Pelagonija Planning Region (CDPPR), from Bitola, Macedonia, to express our interest in establishing cooperation with organisations looking for reliable and experienced partners for Interreg Euro-MED projects, particularly within the field of sustainable tourism and related areas of regional development.

CDPPR is a public institution for regional development, established by the nine units of local self-government comprising the Pelagonija Planning Region. As a regional development institution, we work closely with municipalities, public institutions, local stakeholders, businesses and civil society organisations to identify and address regional development needs and translate them into concrete projects and actions.

Our responsibilities include preparation and implementation of development projects, coordination of regional development activities, support to local communities, promotion of tourism and cultural heritage, and activities related to civil protection, resilience and sustainable territorial development.

CDPPR has substantial experience in project development, partnership building and project implementation under various national and international funding instruments. While Euro-MED would be a new programme framework for our institution, we have practical experience with Interreg cross-border cooperation, including project preparation, partnership coordination, financial and administrative management, implementation of activities, communication and reporting.

Our experience also includes projects and initiatives related to sustainable and rural tourism, cultural and natural heritage, local economic development, environmental protection, climate resilience and capacity building of local stakeholders. Through our institutional position, we can also facilitate access to the municipalities and relevant stakeholders across the Pelagonija region and support the testing, adaptation and territorial transfer of innovative solutions and good practices.

For the upcoming Interreg Euro-MED opportunities, including the Mediterranean Multi-Programme Mechanism (MMM) and Sustainable Tourism, we are particularly interested in joining partnerships where our regional expertise, territorial network and capacity to implement pilot actions can provide concrete added value.
If you are looking for a reliable partner from North Macedonia with strong links to local and regional authorities and practical experience in project implementation and territorial development, we would be pleased to discuss potential cooperation.

Please feel free to contact us at info@pelagonijaregion.mk to exchange information about your project ideas, partnership needs and potential areas of cooperation.
We look forward to establishing successful cooperation.

Kind regards,
Jasmina Matevska
Center for Development of Pelagonija Planning Region (CDPPR)
Bitola, Macedonia
info@pelagonijaregion.mk

[Denisa Sarajlic]

Mr. Kelava, your concept immediately caught our attention because it is remarkably close to an idea we had been developing ourselves, including Vlašić as one of the key pilot areas for de-seasonal tourism routes, visitor-flow redistribution and more integrated destination experiences.

We see a particularly interesting opportunity in connecting the historic town and Vlašić through new de-seasonal tourism routes and experiences that redistribute visitor flows, extend the season and bring more value to communities and SMEs outside the most visited locations. We know Vlašić and the Travnik area well, which gives us useful local understanding of the destination alongside our broader technical and methodological expertise.

SKRIPTA has worked with municipalities and public institutions in Bosnia and Herzegovina for around 20 years, including on local development, governance, EU integration, environmental issues and intermunicipal cooperation. Our recent work also includes climate-adaptation challenges in Krajina, including river-basin impacts and support to municipalities in jointly identifying solutions — experience that could add an important resilience dimension to sustainable mountain and nature-based tourism.

We also bring strong human-centred and service-design capacity. Our service designer works specifically with the technologies and methodologies relevant to the approaches you describe, including interactive and immersive experiences, VR/AR, digital interpretation, prototyping and user-experience design. This means we could contribute not only to the conceptual development of new routes and experiences, but also to designing, testing and refining the digital and interactive elements that could connect Travnik, Vlašić and surrounding rural assets into a more coherent visitor journey.

A further strength is our experience with user studies and user evaluation involving large numbers of participants. This could be particularly useful for testing new routes, digital experiences and destination-management solutions with visitors and local communities, assessing usability and acceptance, and generating evidence on whether project interventions actually improve the visitor experience while delivering benefits locally.

Through research, stakeholder mapping, co-design and facilitation, we can work with the Municipality, tourism businesses, communities and visitors to identify what should be connected, test alternative routes and experiences, and understand what is required for successful uptake and replication. SKRIPTA IdeaLab in Sarajevo can also provide a space for ideation, prototyping and collaborative design.

You may also wish to take a look at Isabella Fois’s partner-search idea on reducing tourist overcrowding through innovative, de-seasonal tourism routes. There appears to be a strong complementarity with the Travnik concept, and it may be worth exploring whether we could jointly approach them and build a consortium around the combined strengths of these ideas.

I think there may be a very strong methodological fit between your Travnik concept and our capacities, particularly around transfer and adaptation, de-seasonalisation, visitor experience, digital interpretation, community evaluation and scaling solutions across different local contexts.

I would be very glad to discuss this further.

Denisa Sarajlić
SKRIPTA
denisa@skripta.ba, info@skripta.ba

[Tamara Radulovic]

Dear Roland,

I hope you are doing well. My name is Tamara Radulovic, and I am reaching out on behalf of the Center for Tourism Development and Cooperation (CTDC), Montenegro.

We are currently looking for opportunities to join a consortium as a project partner for Interreg Euro-MED Call 7 – Sustainable Tourism.

CTDC is a Montenegro-based NGO working in tourism development, research, sustainability and regenerative tourism. Our team brings together tourism experts and PhD candidates with extensive academic and professional experience across different areas of tourism. We are currently involved in the Interreg Euro-MED MedSkyTour project, focused on sustainable and innovative tourism development in the Mediterranean.

We are interested in all areas related to sustainable, innovative and inclusive tourism and would be very happy to explore whether our expertise could complement your project or consortium.

If you are currently developing a proposal for Call 7 and are looking for a tourism partner from Montenegro, I would be very happy to connect and discuss potential cooperation.

You can also find more about us here:
🌐 https://ctdcmontenegro.org/
📧 ctdcmontenegro@gmail.com

I look forward to hearing from you and hopefully exploring an opportunity to work together.

Best regards,
Tamara Radulovic
+38267524400

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